Atlanta Media Market Facts
Market Quick Facts (courtesy of Cox Media Group)
• Population: 5.53 Million | 7th Among Top 10 Markets
• Households: 1.9 Million | 9th Among Top 10 Markets
• Median Age: 35.44 | 3rd Among Top 10 Markets
• Median Income: $65,880 | 4th Among Top 10 Markets
• Education: 35% w/ College Education | 4th Among Top 10 Markets
• Atlanta has the second highest concentration of African-Americans
• Top 5 Market for Retail Shopping Activity Among Top 10
• Top 3 Market for Travel Consumption Among Top 10
• Top 3 Market for Entertainment / Music Consumption
Universities and Art Schools
• Georgia State University
• Georgia Institute of Technology
• Morehouse College
• Emory University
• Agnes Scott
• Savannah College of Art and Design
• Kennesaw State
• Atlanta Art Institute
• University of Georgia
Tax Incentive Program
• 20% tax credit for productions that spend $500,000
• 10% tax credit for including a Georgia logo in the credits
• Incentives led to $2.4 billion in 2011
• The incentive does not include a provision to ensure in-state hires
Atlanta Studios, Events, and Infrastructure
• Turner Broadcasting System
• Tyler Perry Studios
• Cox Media Group
• Screen Gems Studios
• Video Game Studios – Tripwire Interactive and Whitewolf
Festivals and Organizations
Christopherson, Susan (2005) Divide and Conquer: Regional Competitions in a Concentrated Media Industry. In Greg Elmer (Ed) Contracting Out Hollywood: Runaway Productions and Foreign Location Shooting. Rowman & Littlefield.
Curtin, Michael. (2003). “Media Capital Towards the Study of Spatial Flows.” International Journal of Cultural Studies, 6(2): 202–228.
Holt, Jennifer (forthcoming). “Two-Way Mirrors: Looking at the Future of Academic-Industry Engagement.” Cinema Journal 52(3)
McDonald, Adrian H. (2009). “Down the Rabbit Hole: The Madness of State Film Incentives as “Solution” to Runaway Production.” University of Pennsylvania Journal of Business Law. 14.
Miller, Toby & Leger, Marie Claire (2001). ”Runaway Production, Runaway Consumption, Runaway Citizenship: The New International Division of Cultural Labor.” Emergences: Journal for the Study of Media & Composite Cultures, 11(1):89–115.
Newcomb, Horace (1979 – 80) “Appalachia on Television: Region as Symbol in American Popular Culture” Appalachian Journal 7(1/2): 155-164
Small, Oronde and Laura Wheeler (2016) “A Description of the Film Tax Credit and Film Industry in Georgia,” Fiscal Research Center: Policy Brief, Georgia State University.
Industry Articles & Resources
Ammons, Jessie et. al (2011) The Good, the Bad, and the Indie A truncated history of film and television in Georgia. Atlanta Magazine. September.
Georgia.Org Filmed in Georgia. A chronological list of TV and film productions shot on location in Georgia.
Holman, Curt (2010) Ready for our close-up: Tinseltown taps Atlanta as movie-making mecca! Will showbiz boom bring boffo box office? Creative Loafing Atlanta. November 4.
Thomas, Lee & Henchman, Joseph (2012) Georgia: Hollywood of the South? Atlanta Journal Constitution. October 10.
Verrier, Richard (2010) Atlanta Studio Opens as Filming in Georgia Booms. Los Angeles Times. June 16.